(October 20, 2012) Joseph Farah and his World Net Daily (WND) project attempts to fill a niche, straddling the alternative media, and feeding inquiring minds back into servitude toward the greater corporate-financier agenda. He represents a retrenchment of the right - of the false left-right political paradigm - alongside other disingenuous media personalities like Glenn Beck, and on the left led by the forces of convicted criminal George Soros.

Farah's propaganda attempts to parrot alternative media memes while reasserting essential talking-points those who have departed traditional left-right camps have left behind.

Among these talking points include, the need to continue carrying out Neo-Conservative wars of aggression, particularly against Iran, backing candidates in elections under the gimmick, "the lesser of two evils," and the reintroduction of many other left-right political footballs generally no longer distracting an increasingly awakened public.

In essence, Farah and WND are the right-wing of Cass Sunstein's cognitive infiltration - a policy described in Sunstein's paper, "Conspiracy Theories," as the cognitive infiltration of extremist groups," aiming to "introduce informational diversity into such groups.