(PHOTO Susan G. Komen founder Nancy Brinker)
(Feb. 8, 2012) Nancy Goodman Brinker, a pioneer of "cause marketing", founded Susan G. Komen For the Cure in 1982, reportedly as the fulfillment of a deathbed promise made to her sister, a victim of breast cancer.
In 1994, Brinker founded In Your Corner, Inc., a for-profit company that markets health products and information.
In 1998, Brinker sold In Your Corner to AstraZeneca, the third largest pesticide manufacturer in the world (primarily through Syngenta, a giant global agribusiness joint-venture company it owns together with Novartis).
AstraZeneca has had close ties to Brinker for many years. It gave $97,000 to Komen and its affiliates in the first 6 months of 2008 alone, and it has been a big presence at Komen's Race for the Cure.
AstraZeneca is also one of the largest contributors to Breast Cancer Awareness Month.
The problem here is that pesticides cause breast cancer.
AstraZeneca solves the problem by no longer advertising itself as a pesticide manufacturer.