We hear little from the Palestinian Occupied Territories other than endless death, destruction, poverty and despair.
While living standards plummet and the death toll rockets, it's difficult to imagine a less likely place to make a profit.
But despite the humanitarian catastrophe unfolding, and the international attention it receives, names familiar on high streets across Europe and the US are actively supporting Israel's Occupation of Palestine through their business practices--threatening to prolong the misery of the Palestinian people for many years to come.
US multinational construction company Caterpillar has already been singled out, supplying as it does militarised bulldozers to the Israeli Army through the US's Foreign Military Sales programme.
A recent War on Want fact-finding mission confirmed the opinion of an Israeli military Commander, who calls these monster machines the "key weapon" in the ever deepening colonisation of the West Bank.
The litany of war crimes which these machines are used for is shocking--demolition of many thousands of Palestinian homes, sometimes on top of their residents; destruction of agricultural land, water supplies, olive and fruit trees; and the construction of the illegal Separation Wall currently encircling Palestinian towns, separating communities and turning the West Bank into a giant prison.